How to Make Events as Part of Your Public Relations Strategy

There are valuable opportunities for any business owner in attending, speaking at, and hosting events. Not only are they good exposure for your business, but they are also good practice for your PR skills.

Always Find time to Attend Industry Events

Attending events are great opportunities for any business owner to promote his or her business. Not only that, these events are also great opportunities to practice and further improve your public relations skills.

My own motto is that PR should encompass everything  you say, you do, and what you are; this also includes how you present yourself at these events. Always remember that the people you meet and talk to are potential business partners and probable customers; so the way you relate with them reflects on your professionalism as a person and as a business.

One thing to always take note of is that these events aren’t just card-collecting opportunities; but they are also excellent venues to build new business relationships. Pay full attention to a person you’re talking to, create a relationship, and learn about them and their business. Like any other form of public relations, it takes time and practice; but the connections you build through networking can support you in the long run.

Get a Speaking Engagement at an Event

Being able to share your opinions during events provide a great boost for you and your business’ profile and credibility.  When you’re starting out as a speaker, you may not be paid to speak at such events or conferences, but organizers can offer you other benefits like posting some articles in their newsletters and allowing you a short ‘plug-in’ time for your business at the end of your talk.

Hosting Events are Great Opportunities for Public Relations

Hosting an event, seminar, or workshop is also a great way to reach out to customers and potential business partners. For example a pet shop owner and a landscaper could run a free seminar together on “How to Utilize Garden Space for your Pets ,” and promote it to their targeted niche. It’s also a great way of getting pre-qualified people added on to your list of potential customers. Likewise, it can also be promoted in the local paper.

Moreover, you can also share your expertise and train other people to attend your workshop for a fee.  Just a tip though, don’t get stuck by paying non-refundable venue deposits only to not hit the targeted registration numbers in the end. What you can do instead is to ask those who pre-register to give suggestions on their preferred venues. Once you’re seeing a good showing when it comes to the numbers of registrants, then you can start booking venues in the suggested areas.

These seminars and events need not to be expensive either. They can also be facilitated online or even over the phone. This would also bring a great advantage to you and your attendees. Not only do you get to save up on costs, but you and the attendees can actually attend at the comfort of home, in pajamas.

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