You can make your articles work for your benefits; its advantages are great. It will help you project the right image for you and your business as long as you inform your customers that you are the writer of the said article.
1. Notify people about your written article by placing a link from your email
This is a very reliable method in advertising your article. There is a great probability that people will click the link in your email signature, thus paving a way for them to be informed that you have recently written an article.
2. Post your articles in the website regularly
When you regularly update and add articles to your website’s content, the greater your credibility becomes. And when your credibility increases, so is the number of visits you get in your website because people trust your ideas and opinions.
3. Submit articles in prominent article directories
There are free article directories for which you can post your articles for exposure and coverage. Make sure to post them in prominent article directories to ensure greater possibility of viewership. These directories may have some strict guidelines, but once you get through the process, you will have an opportunity to secure massive viewership from its readers.
4. Post your articles in the open
Do not be limited to posting your articles online only. There are various ways of promoting your article. You can post it in the open like placing your article in an area where it can easily be seen by people such as reception area and bulletin board in the office. You are trying to project an image of confidence and authority in your area of expertise.
5. Have a portfolio of your best articles
You will certainly create a very good impression when you are ready to show your portfolio when the client asks for it spontaneously. It allows your client to think highly of you. Always carry your portfolio with you, bring it wherever you head.
6. Make your article a great promotional tool
You may also utilise the power of article marketing by promoting your other methods to achieve the common goal. This is a very good avenue where you could create an image of being a true expert in your chosen field. When you are in any events, hand out any form of marketing materials together with your article piece.
7. Send your articles regularly to your current and prospective clients
This makes you look more professional. You may send each of them a copy of your articles as your way of reaching out to them on a regular basis. This will help you maintain brand recognition among these people.
Writing Great Articles For PR
Is my content relevant?
Your content should make a difference to your readers. They must find it worthwhile. Make sure that every word you pen down is beneficial to your customers. Make every effort to have every bit of your information relevant.
Does it have integrity?
When you write a factual article, make sure you are not just making up the details. Make sure to be ready to provide proof of its authenticity. A writer’s work is only as good as its integrity. When you say you are an expert, then you must mean it in every sense of the word.
Do you have the integrity and credibility?
You have to ask yourself whether you have established enough credibility and integrity in your field of expertise. Can you name other people to support your claims? Have you acquired various recognitions and commendations to fortify your credibility? Do you have a good standing within your association and community?
Establish and develop your expertise further
Continue to learn the systems of your business. Establish your expertise by submitting more articles and any other materials that will establish your authority on the subject. Be steady and reliable with your trends and routine. And make every effort to build meaningful relationship with people from the media. Make yourself known; establish your name and reputation until you start getting recognized for your efforts.
Writing an article may take some time to practice but once it gets going, you will become better in crafting and writing ideas. You can start slow while you are learning until you have enough experience to go full blast. Start crafting your article, start learning and posting your articles online until you get noticed.
Be sure to make a collection of your work. Keep it ready to be shown to your potential clients. Any copy of your work that you can keep, include it in your portfolio, you will need it soon enough.