Improve the chances of your small business by using financial benchmarking

Financial benchmarks can have a dramatic impact on the performance of your business. You may use it to broaden your competitive edge, thus, giving you better opportunities. Let me help you by giving you a few pointers about financial benchmarking.

Definition of benchmarking

If you have a business, and you are actively employing strategic methods and techniques for its improvement, you will really find it helpful to track how things are fairing against the business trends in the community. You may need to evaluate your business performance having other businesses as a backdrop for comparison from time to time. Financial benchmarking will do exactly just that.


It helps you craft better strategies to make your business come out as better equipped and prepared to meet the challenges ahead. It will aid you in enhancing your methods of placing your business in a position poised for greater opportunities. Moreover, it is also a big help in budget preparation.


Nowadays, information is readily available for the benefit of the researchers. In fact, benchmarking data most of the time is available for free in all the major government and private institutions. Moreover you could ask for any more additional information from your accountant to help you out.  But you need to remember that financial benchmarking only works out on businesses that are considered equal in capacities and size. Otherwise, there might be distortions in its data results.

 Data measurement

You have to know and identify the specific data that you wish to make comparisons with; this is so that you could easily extract the measured data available. Without the proper identification, there is no way of ensuring the accuracy for benchmarking. To do this, you must also be able to name the data that are essential in your business to aid you which particular data to be measured.

 Practical uses

  • If your benchmark data says you are renting way higher than the average rent within your community, then you might have to address it by resorting to certain methods that are called for in this kind of situation.
  • If the data provides that your shipment cost is considerably higher than the rest, then you might ask the forwarder company for a discount or look for a forwarder that costs cheaper.
  • Or if you find out that you are lagging in sales, you might just need to reinvent your marketing efforts to augment your revenues generated by your sales.
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About Robert Phillips

With over 15 years in the marketing field, Robert Phillips brings insightful marketing strategies that are useful for both small & medium sized enterprises. Robert Phillips is a full time marketing consultant to growing businesses around Australia. He is also a part time entrepenuer.

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