Every year’s business planning session or goal setting workshop would always include the words “increase sales” or any derivative of it. Increasing sales, as a goal, entails having strategic plans to enhance the chances of getting the business you need. This enhancement, in turn, will be a stepping stone to attain your year’s goals.
Throughout the next twelve months, the business you will gather will be based on the number of potential customers you can successfully identify and qualify. This increase in business will also depend on the number of your approaches these prospects and the number of initial meets that you can schedule.
What’s more is that basing your strategic sales plans on attracting potential customers, instead of approaching them, will be determined by how many marketing activities you can partake in. These activities can involve, but are not limited to, showcasing your business and getting more ‘face-time’ that will attract more potential customers to your product or service.
Here are five effective ways on how to craft strategies to increase your sales.
Craft a Solid Action Plan
One of the key factors in increasing sales is that you have a solid action plan in place. Once implemented, this robust plan will deliver your needed volume of prospective customers that you can include in your sales pipeline. Always remember that action plans are always ‘SMART;’ specific, measurable, attainable, realistic, and time-bound.
Identify What you Can Implement NOW
Another key to hitting the required sales increase, as specified in your yearly goal, is to find out what action plans or activities that you can implement today. Doing so will take you a few steps nearer your goal within a very short amount of time.
Increase Your ‘Face-Time’ with Customers
To start off, you can create a list of all the activities and organizations (whether they’re events, organizations, seminars, and such) that your target prospects will most likely be attending within the year. Attending these will be great opportunities to expand your network, make your business more known in the industry, and get to meet prospective clients all in one go. Don’t wait until the last minute, reserve yourself a seat today.
Increase Your Visibility in Media Channels
You can also start this action plan off by creating a list of all media resources that you can review on a daily, weekly, and monthly basis to further identify prospective customers. Once again, don’t wait until the last minute, get your subscription to these media channels today.
Implement action Plans that Attract Prospects
You can do this by identifying all the opportunities and taking part in activities that allow you to market your business. You can approach event organizers today and ask for the opportunity to address your target audience. You can also approach editors and journalists today and ask for the opportunity to write articles or get featured in a spot to better attract your target prospects.