Category Archives: Branding

Branding is the selection of your own statement for your own product line. This can be atoned with the market trend for quality, or your own way of assuring the customer of quality products and services.

Branding essentially is establishing the name for your own firm and product line. This is an important aspect of marketing because here, you are trying to establish your own market identity and ascendancy over the existing brand lines in the market offering the same products and services. The key here is to be unique; and once the brand line has been chosen you can now launch the product line as your very own in the market.

Adding Value to your business with Designer Screens.

A perfectly placed screen in a room can, aside from its practical use as a room divider or separator, be an inimitable work of art in itself. As a decorative element in the space, it can also afford a focus point for fabric design, colour or furniture placement and design. A sectional, foldable screen with decorated fretwork or open lattice patterns in a variation of materials, ranging from metal to wood, or a blend of materials, can also be the perfect solution to affording air and light between two parts of a room. Screens can also offer some privacy and separation, depending on the screen’s bulk and thickness and the sophistication of its designs and motifs.

Laser cutting for decorative screens offers the perfect balance of design and technology. Graphics design professionals, artists, interior decorators and architects can work hand in hand to create a characteristic design which can then be accomplished by laser cutting on the identified material. The benefit of laser cutting is that it gives sharp, clean finish, with very scant wastage of materials. Since the laser cutting machines are commonly automated or computerized, errors and miscalculations can be eradicated if the specifications are properly input.