Category Archives: Online


Writing For Your Website

Trying to verbalise your thoughts can sometimes be considered as a hard task. Writing it into a narrative or some composition might even be harder. Some people love it and make a living out of it; while some might dread it. There are a lot of considerations for writing, but the most important guideline out there is that you should not forget who you are writing for.

Your intended audience will largely shape how you should start and end your composition. There are already a lot of publications and websites about the guidelines in writing. However, this time, put yourself in the shoes of your receiving end – your readers. Reading from a published book, magazine, or newspaper is already hard. Not everyone has the time nor the interest in reading your composition. But with the advent of the Internet, more and more people are taking their reading experiences online; and this makes it harder for writers. Reading a printed material is very different from reading from a computer screen, much more, a mobile phone.

For those who are starting to write for the web, or who are about to, here are some guidelines regarding online readers.

Physiology of the human eye

The normal reading distance for the human eye is about 35cm. Studies have shown that reading and retention rates decrease as line length start to go beyond an average field of view of 3.67cm (six degrees of an arc).

On the other hand, the recommended OHS viewing distance for computer users is 40 to 70cm. This is equal to five mid-sized words.

However, when reading the brain unconsciously increases this length. The optimal size of a column of text has been found to be about 12 words in a line, about 60 characters per line.

Abrupt reading of texts

According to researches, readers only read about 20% of the text of an average page. Similar studies also show that readers read their email newsletters more abruptly than they do in websites.

It is quite a fact that readers do not read everything word. They just scan and pick out separate words and sentences.

F-shaped patterns

Most reading patterns of websites look like the letter “F”.

Readers usually read from top to bottom with decreasing horizontal views. The vertical movement readers make by scanning the contents of the left portion of the website serves as the stem of the letter F.

Other techniques

Use these facts to your advantage. Readers are easily lost when their eyes must pass through a long distance in a page, therefore making it hard to look for the beginning of the next line.

Use a lot of techniques to keep their interests. Highlighting keywords, changing formats, using meaningful subheadings, employing the inverted pyramid style, and using bullets and lists are some guidelines.

Get straight to the point and use only a single idea in every paragraph. Decrease the length by using short and simple words. Add credibility by doing research and including links to other sites. Avoid flashing and multi-coloured texts.




10 Social Media Marketing Commandments

Pay Attention. Commandments aren’t meant to be interesting.

Applying the basics of social media and content marketing can give a competitive edge for your business to upraise the current level of your consumer base. However, in order to use and enjoy the full potential and capacity of these marketing strategies, you should first establish a strong understanding and comprehension about their specifications. Without previous experiences and insight, it can be challenging to learn their languages.

Only when you learn the basics of social media and content marketing will you take advantage of their capabilities. Therefore, you can’t disregard the purpose of the fundamentals. If you want to advance, then better know them by heart. Abide to the commandments and you will attain your greatest mean, the bottom line.

  • The Commandment of Paying Attention

The ingredient of the social media and content marketing success is less talk and a lot of listening. You have to be WITH your target audience and know what their best interests are. In fact, it is not all about you. It is all about serving the best interests and affection of your target audience. Read their thoughts written online. Associate yourself with them through online forums. It is only then you can intensify and strengthen consumer value.

  • The Commandment of Specialization

With specialization comes greater opportunity to surpass and to be superior. A vague social medial and content marketing strategy has a minimal contingency of success while a distinctive centralized strategy brings forth the chances of success.

  • The Commandment of Essence

The essence and feature win over the figures. Better are few World Wide Web networks and intermediaries wherein they focus and discuss quality contents with their own consumers than having a million online connections which will abandon their consumers when they initially keep in touch.

  • The Commandment of Endurance

Success is not instant. The same thing happens with social media and content marketing success. One must endure and commit to the journey in order to attain the pleasing repercussions of patiently waiting and working.

  • The Commandment of Connection

Developing highly-structured and error-free contents together with establishing a network of quality online followers results to linkages and bonds. As your loyal followers tend to repost and somehow advertise your contents on their blogs and other social media accounts, it will lead to a promising broadcast. And through that course, it will give birth to new dimensions where numerous potential consumers can discover you as competent.

  • The Commandment of Prominence

Online users will tend to flock on the giant and influential networks and markets. It is therefore worthy correlating to them who have the same enthusiasm with your business and lay a strong foundation of professional and working relationship with them. They might present your content to a large online audience.

  • The Commandment of Worth

Do not just limit your focus only on promoting and advertising your products and services. You must be cognizant about the value of hosting sensible conversations with your target audience. Take time to know what your audience’s preferences are and create a strong relationship with prominent online authorities. Generate more comprehensive and impressing contents. After all, they are possible catalysts of spreading your business throughout the market.

  • The Commandment of Appreciation

Keep your doors open for those people who may come and reach out to you. Learning to appreciate them will help nourish possible relationships that can be an undoubting asset to your social media marketing success.

  • The Commandment of Availability

Circulating your contents and then vanishing will definitely violate the ethics of professionalism. Always be consistent and receptive with your audience. Continually publish your contents and partake with communication. Losing your valuable followers will eventually take its toll on you.

  • The Commandment of Mutuality

Both parties mutually benefitting from each other—this is the concept of reciprocity. Reciprocating by sharing and discussing other’s published content is a way of helping to disseminate your own content across the Web. The golden rule supplements this law when you “do unto others what you want others to do unto you”.