Often times, we are a little bit of hesitant about spending money for our business; and we should be. After all, the money that we spend is good, well-earned money. However, as business owners, it is our task to disburse our well-kept funds in order to make our business grow. A growing business is a surviving business in this cutthroat competition-driven market.
Money is not being grown on some money tree; it is being earned through hard work instead. We must be vigilant in spending our money not because we are stingy, but rather, there are things that we could avoid spending too much on with the right outlook on things.
Public relations, for example, does not need to be overly-funded. However, we stress that the advice of experts in the field will be a great help. One way of overspending in the PR field is if you are trying to sell a bad story. If you do not have a good lead or an interesting pitch to your sales call, then definitely no one will buy it. The public will rather see it as a nuisance and will just put it back in the shelf where they have stumbled upon it. So, no matter how much money you spend trying to boost your PR, if the public does not want it, the media will not even bother to look at it.
What you need here is a good lead; a great story. If you have something worthwhile, worth talking about, and worth repeating, even if you have an understaffed PR unit, the media will take it. This is because the public wants it.
Another important thing for business owners like us to remember is the fact that we have limitations. These are not just economic limitations, but social limitations as well. We must not take this as something bad or unnatural; but this is something that we should always take into consideration.
Here’s an example. Even if you do have a logistical capability and all the resources that you need to undergo long and expeditious trips, always remember that you have a family and you have a home. Those entrepreneurs that can afford long trips are those who are not attached, unmarried or just free-spirits who hunger for adventure and new knowledge.
For us home-lovers, we should take care of our marriage, wife and kids. After all, we undergo business not to just earn money, but to provide a better future for those that we love. This is a central philosophy that we should always take into our minds and hearts as we go along doing our daily routine.
The battle of the cutthroat competition of the free market will make us stronger business owners, but we do not want yourself to be distracted by issues of domestic concerns. We should always set our priorities and goals and always take into account the scope and limitations of our abilities. In the end we will know what and what not to do.