Economic crunch obviously slowed everything down, which gives you all the more reason to craft your most creative marketing methods. Below are so far the best cost effective marketing arsenals you may use to meet the challenges for hard times.
1. Write down your marketing plan
All the great people write their greatest idea. A written marketing plan makes it look more tangible than just a mere idea. It does not require anything hard or costly, you only need a pen and a piece of paper, just like that, and the returns are proven to be exceedingly great. Having a marketing plan is like having a powerful guide to achieving your purpose. It serves as your steering wheel that helps you reach your destination. According to research, there is a dramatic increase on the likelihood of achieving your goals when your write down what you have planned. However, when you write down your marketing plan, you do not need to make it complex.
2. Maximise the space in your business card
Your business card should speak more about what you do and why they would even bother to call you. Every business card has two sides, and you definitely could use up both spaces to boost your marketing impact. On the back of your card, you may write down all the benefits your prospective clients will supposedly get if they will patronise your services or products. This will not make much of an additional cost but sure the results could make such a difference.
3. Have an audience oriented website
Do not be caught up with the usual pitfall of having your website as if it’s your biography. What you do is important but you actually do not need to overemphasize the obvious. What your audience really need is whether you have what it takes to supply the needed answers for their queries. Your website should not sound like you are hard selling but one that carries a tone of care. You should be able to convey to your prospective clients that you are interested in them and about them, and that you could actually ease their fears and pain. You have to sound thoughtful, and you must mean every word of it.
4. Exceed expectations
Nothing beats in gaining the loyalty of your clients than exceeding their expectations. When you promised to do it in 3 days, then do it in 2. Just like this article, the heading says 3 all time best marketing arsenals, and yet what you actually got are four. When you over deliver, your only investment is the time you put into the project but certainly your benefits far outweigh any cost.