Today, do you think that majority of the publicists and experts in public relations still believe in the saying that goes “there’s no such thing as bad publicity”? Well, many of them still have this sign placed on their desks.
Most of them take the aggressive resolution for publishing press releases. The same thing goes for some business owners. And their fundamental hope is to win the many hearts of the public. It upholds acquiring of the approval from the possible consumers on some ambiguous webpage, even with only a small amount of hope, that it will in a way build and expand their existence as body of business. That is the reality business owners are biting into.
It will not always be on the unsatisfactory side though. There are some who come out as victorious. If you want to announce a grand launching of a business through every forms of media outlet, then spreading the good news to your local neighborhood and nearby, adjacent communities and possibly beyond can be as compelling. What are the chances if you came up with your new and good book? Then you may have an interest in offering your business to some Web portals to quote a passage lifted from your book. To be more distinct however, it is more persuasive and striking to take a targeted approach.
Covering the general public with press releases and other advertisements can have four aspects to potentially backfire. Namely, these are:
- Endorsing your own news to uninterested consumers attempting them to patronize your goods and services can just result to financial resource, time and effort wastage. It is just as awful as having an unreturned attention and income.
- Possessing a substandard public relations and connection with the target audience subjects a website to slow down the traffic, or worse, drive the traffic off of the site.
- When the overall appeal of the media outlet you have appointed for your news does not have the quality reputation, is just plain boring, is just jam packed with disrupted layout of cheap pay-per-click advertisements and worse, the website’s contents are unedited and are full of erroneous information, expect that it will do your reputation more harm than good.
- Not putting worth on the contents and not including essential information does not put a competitive edge in your brand or business. That does not at all give justice to it.
Content marketing and public relations have more important purposes. One of which is to create a focus of your proposals to writers, bloggers, editors, reporters and other public influencers and advertisers who exercise similar enthusiasm to broadcast your announcements and thoughts that you generate. Centering your attention to media outlets which have consumers that are interested in your products and services can escalate the chances of you winning over their favors.
Through the ability of the reputable content marketing and public relations, rest assured that out of the billion people worldwide, there are those consumers who will give value to what you are trading them. Through the mentioned aspects, there are no questions about the quality and relevance of the site where your business contents will appear.
So, you already know the proposition that there is such an existence of bad publicity. And worse, there are other ambiguous media outlets which will just produce and publicize anything creating a scramble of ideas headed toward nothing. It devalues your business and reputation hence driving your potential consumers away and navigating you towards no accomplishment. Bad publicity or good publicity, you are always prompted with a choice.