You might need to change your public relations strategy in time for an ever changing market trends. Your previous strategies may not work anymore to gain business deals. You should start using attraction in developing your business.
Attraction is presenting your business in front of your potential clients, with all its strengths, capacities and capabilities, in such a way that they feel attracted to doing business with you. Simply put, your business should hold out a performance that will surely entice your clients. That is how attraction works.
Attraction could best be exemplified in an event where your audience will have a firsthand experience of you and your business’ unquestionable expertise. They must literally be able to test the authenticity of your claims for you to gain their trust and confidence. You must obviously get the attention of your audience by making a connection with them. Give them some practical examples that they could readily identify and relate with. Identify their needs and talk how you could respond to those needs. When you do this, you are certainly doing the principle of attraction.
The following are some benefits of attraction:
People will find this strategy practical because they will experience it first hand and will have a good grasp of the message you are conveying.
Less effort, great rewards
You do not spend much effort attracting people than when approaching them. People who basically have the same perspective as you will just easily get attracted to you. People mostly prefer doing business with someone of the same vibe.
In attraction, all you need to do is present your business with great craft, and theoretically will leave the people to decide. There is no failure here, because you did not approach, you just attract, therefore giving you a greater probability of success.
Since you do not approach people to avail of your business, there is no opportunity for rejection. You don’t get to experience the demoralizing effects of rejection.
In attraction, you have no biases whom to approach because you initially do not do the approaching. Your efforts are centred on attracting businesses to you. You are not bound by limitations; on the other hand, you get to have greater coverage because people and other businesses that you do not even know existed, approach you.
People sometimes need something new, something entirely different than what they are used to. Through attraction, you offer a relevant difference among your competition therefore increasing your chance of bagging a business deal.
Image of leadership
Attraction will afford you the opportunity to present yourself as a leader in your industry, which will all the more attract more people towards you.
You do not need to worry about selling because there is no actual selling anymore. All you need to do is talk and write about your business, and then start for the attraction to set in.
You are actively participating
One good thing about attraction is you are actively participating to the new ideas available. You are always ahead of the game and are always on the lookout to attract more, to attract more than your competitors do.
You may have to invest time and resources before you see the results of your attraction efforts, but over time you will reap the rewards while you are enjoying the tasks. Start polishing your public relations strategy now through attraction, and be on your way to success.