You might have to invest a few extra cash in marketing your business, and this is particularly difficult when cash is hard to come by. However, there are various means for which you could secure free business PR that are proven to work. Here are a few of the ways of gaining free PR for your small business.
1. Establish your expertise
You can greatly utilise your expertise in marketing your business. You could really be great in doing something else. All you need to do is establish the fact that you are extremely good at what you do. Write articles and submit them online, write an e-book, attend speaking engagement, anything that will back up your claims of expertise.
2. Utilise the power of the media
Make connections with the local media. Establish good relationship with them. Extend enough effort to feature your small business in all local media outlet. Introduce them to your business’ background, nature and advantages. Make them a part of your business’ important activities, such as pilot opening, anniversary and any other important details. Make a catalogue of the entire media outlet in your locality, and every time your business engages in something important, let them know through sending a press release. You may also post your media releases to any free PR websites for an additional exposure and coverage.
3. Offer something relevant in return for significant details
Collect as much information as possible. Ask for important details like name, address and contact number, among other things so you could include them in your network for future reference and business opportunities. In return, you may offer something relevant to your customers for their cooperation, such as your authored e-book or newsletter. You may also find it helpful to gain the collaboration of other businesses with the same target bracket as you do. You may exchange relevant information, thus increasing your market universe.
4. Make good use of the web
You need not be a tech savvy for you to greatly utilise the benefits of the internet. Make good use of its usage. Take advantage of it. It will greatly impact your business if only you employ the many uses of the internet. Social Media sites are really good breeding ground for fledgling businesses; you can use this medium to reach out to hundreds of customers, either current or potential.
5. Stay grounded
You have to keep improving your new-age techniques of marketing without neglecting the proven old methods. Do not be limited in your approaches. Diversify! Associate with people from your industry and make solid connection with them. Hand out your business cards. Stay in contact with your clients and customers. These may be the ways of the old, but these are also proven to work.