When you write a book, you could dramatically revolutionize your business, and consequently enhance you profile and augment your profits. In this article, I am about to correct the common misconception that any new author should know and think about.
1. The real money is not in royalties
Sometimes when we think of authors, we think of success, fame and adoration. Consequently, when we think of book writing, we imagine fortune, huge amounts of crisp bills. We love to think of all the things royalty checks can buy, but honestly if it is just royalty you are after, well, you can only buy so many. If only you knew just how little your cut is in every book sold, you’ll be surprised to learn that it’s just a penny compared to your mind’s creation. For a book sold at $20 dollars, you will only get a measly 80 cents, is it not heart rending? Did it break your heart huh? Well, this only shows that the real money in book writing does not come from royalty, it comes somewhere else.
2. Publishing contract is not necessarily needed
If you are a fiction writer, then you might need the resources of an established publishing company to ensure your success, but if you think about business development, your book’s publisher will not even count. I mean in business development, who would even care to know who printed the book. The target audience here are not teenagers but mature business individuals who are more interested in the context of the book than its publisher. I’ve been around the circuit of book writing and I found this principle to be exactly true over and over again. There is no clear indication that when you published with a known publisher, the outcome of developing your business is more dramatically influenced than when you chose to publish in a lesser known company. In the advent of the new technology in publishing, people could already publish to order through print-on-demand which is more practical in terms of usage, cost and artistic effect. Books published through print-on-demand (POD) technology have basically the same features as with the ones published traditionally.
3. You do not need to be a best seller
You are not under any obligation to be a best seller. Forget about selling your books “like pancakes”. As far as I know, I have a friend who sold out only as little as 200 books but has an equivalent impact of a million bucks. Your book could be your introductory guide and your avenue where you could freely introduce your ideas and products.
4. You do not have to be a naturally gifted writer.
Writing needs skill, for that I agree. But skill alone does not guarantee success especially if you intend to make a positive impact on your business. What you need to have is just being able to write it in a marketing point of view. Your book does not necessarily be of the same quality as that of poetry, as long as you know how to use it as a marketing tool to launch and jumpstart your own business.
Writing a book does not automatically make you rich, but its impact will resonate into the realm of businesses and change your life forever, for the better.